about
Hi! I'm Elizabeth Yardley (a.k.a. Lou), a London-based graphic designer specialising in branding and packaging for food and FMCG brands.
I combine creative thinking with a strong understanding of retail environments and the food industry, while designing not just for aesthetics, but for visibility, clarity, and conversion.
I’m particularly interested in working with brands that are pushing towards more sustainable and responsible products. I believe design has the power to influence everyday decisions, especially in the food sector.
I’ve worked across brand identity, packaging, and product launches, supporting both startups and growing brands. I aim to keep the process collaborative, focused, and commercially effective.
If you’re looking for design that helps your product stand out and connect with the right audience, feel free to get in touch.
services
Print Design
Everything physical and production-ready. Brochures, flyers, posters, packaging, in-store POS, event fixtures and more. From concept to print-ready files.
Digital Design
Everything screen-based.
Social media graphics, website visuals, ads, and digital assets.
Motion & Animation
Anything that moves.
Animated graphics, social media motion, explainer visuals, and simple video edits.
I offer flexible ways of working depending on your needs,
from full projects to ongoing support.
1
Project-Based
Work
Ideal for one-off projects with a clear scope and timeline.
✓ Defined deliverables and deadlines
✓ Fixed or agreed pricing
2
Ongoing Design Support
Flexible, reliable design support for businesses that need regular creative work.
✓ Monthly or weekly collaboration
✓ Consistent design across all touch-points
3
Ad Hoc / One-Off Requests
Quick-turnaround design for smaller or last-minute needs.
✓ Fast, efficient delivery
✓ No long-term commitment required